What a public dataset says about SMB churn
A finding the ICP cares about, pulled from open data.
Jun 8, 2026
1public dataset
DuckDBPythonObservable
Problem
Operators want evidence, not opinions, about why small-business customers leave.
What I built
A reproducible DuckDB notebook over an open SMB dataset, charted in Observable.
Result
One clear, quotable finding about churn timing that maps to a concrete retention play.
What I'd do differently
Validate the dataset's collection method before building on it.
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